July 27, 2022

The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation

#67: Award-winning Hollywood producer Brant Pinvidic, joins Chris to discuss The 3-Minute Rule – his effective method of saying less to get more. They cover how to deliver a pitch or presentation that grabs your audience’s attention, how to structure that pitch using the WHAC method, owning the negative instead of trying to overcoming objections, and how the phrase “keep it simple” is the ultimate guide for all conversations.

Brant Pinvidic is an award-winning film director, veteran television producer, C-level sales and presentation coach. He has been named to the Hollywood Reporter's 30 Most Powerful Reality TV Sellers and is widely recognized as one of the great creative sales leaders in Hollywood. His most recent book is “The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation”.


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Selected Links From The Episode

Connect with Brant Pinvidic: Website | Twitter | Instagram

Brant’s Resources:

Brant’s Top Travel Destination Recommendation:

Companies Mentioned: 


Full Show Notes

Brant’s 3-Minute Rule technique: Say Less to Get More [1:31]

Structuring your pitch or presentation using the WHAC method [05:53]

How Brant applied the method when writing his book “The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation” [11:34]

The reality of a hypersensitive audience and Brant provides feedback on Chris’ All the Hacks show description and outreach email [15:34]

Providing people with an easy-out and how to effectively wrap a pitch [21:20]

Owning the negative and moving on versus overcoming objections [27:02]

Leading people to the conclusion you want through Hollywood storytelling for your pitch or product [31:33]

Honing all of your communication mediums in a decision-by-committee world [39:43]

Evaluating the effectiveness of your pitch and improving your speaking skills through practice and rehearsal [45:12] 

Two guidelines to follow when using slides during a presentation [47:30] 

The guide for conversation in life: “Keep it simple” [50:16]

Brant recounts his adventures of selling his home, traveling across America in an RV, and meeting people every single day [53:55]

Brant’s top summertime travel destination recommendation [59:40]

Where to find Brant Pinvidic online [01:01:04]



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